15 Oct 2020

A business essential: Lead generation marketing

When asked, 85% of marketers say that lead generation is a vital element to their ...

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13 Oct 2020

Reset and reinforce brand purpose says Nedbank IMC white paper

Rule 1: Everything has changed, change with your customers

Rule 2: Stop call...

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12 Oct 2020

Click fraud and viewability in 2020

Viewability has been a buzzword in the advertising industry for a number of years ...

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06 Oct 2020

Content Marketing Best Practices in 2020

Content marketing has become a familiar term in today’s digital landscape of...

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18 Sep 2020

A guide to multi-touch attribution modelling


Ever since I started working in digital marketi...

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07 Sep 2020

A Guide to Attribution Models for Marketers

It’s rarely the case that a visitor finds your site or clicks on an ad and i...

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28 Aug 2020

How to increase your Facebook traffic on the same budget

We’ve all asked the same questions when it comes to Read More

25 Aug 2020

Facebook's Conversion Objective & Retargeting Best-Practice

Why implement tracking?

It's important to measure the r...

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20 Aug 2020

The Nedbank IMC 2020, a first-of-its-kind virtual marketing conference

Ole!Connect attended the first-ever virtual IMC conference on July 24th

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18 Aug 2020

How to Increase Your Advertising ROI Through Media Buying Optimisation

As pandemic-related shifts in media buying behaviour squeeze brands’ revenue...

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06 Aug 2020

Key insights from Hillel Chemel, Head of Paid Media and Insights at Ole!Connect

How long have you been with Ole!Connect and what profession...

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05 Aug 2020

Publishers Rethink User Data Over Vanishing Cookies

Thanks to COVID-19, 2020 has been a year of big change where businesses have neede...

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24 Jul 2020

Integrating data, technology, and content: The Ole!Connect way

Digital marketing: 2020 

With everything that’s ...

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15 Jul 2019

How digitalisation is changing the global job market - Is South Africa prepared?

Deseré Orrill is the chairman and co-founder of Ole! Connect, a digital med...

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22 May 2019

Connecting the Dots: OLE!CONNECT Amalgamates Three Digital Companies

The Ole! Media Group has relaunched its service offering as a single business enti...

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21 May 2019

How to improve digital content marketing in 2020

As we return from an uber insightful IAB digital content workshop, we ar...

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07 Dec 2018

Why data-driven marketing will help you thrive in 2019

Did you know that 40% of what you do every day, is not part of a decision ...

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