A business essential: Lead generation marketing

When asked, 85% of marketers say that lead generation is a vital element to their ...

Reset and reinforce brand purpose says Nedbank IMC white paper

Rule 1: Everything has changed, change with your customers

Rule 2: Stop call...

Click fraud and viewability in 2020

Viewability has been a buzzword in the advertising industry for a number of years ...

Content Marketing Best Practices in 2020

Content marketing has become a familiar term in today’s digital landscape of...

A guide to multi-touch attribution modelling

Attribution

Ever since I started working in digital marketi...

A Guide to Attribution Models for Marketers

It’s rarely the case that a visitor finds your site or clicks on an ad and i...

How to increase your Facebook traffic on the same budget

We’ve all asked the same questions when it comes to Read More

Facebook's Conversion Objective & Retargeting Best-Practice

Why implement tracking?

It's important to measure the r...

The Nedbank IMC 2020, a first-of-its-kind virtual marketing conference

Ole!Connect attended the first-ever virtual IMC conference on July 24th

How to Increase Your Advertising ROI Through Media Buying Optimisation

As pandemic-related shifts in media buying behaviour squeeze brands’ revenue...

Key insights from Hillel Chemel, Head of Paid Media and Insights at Ole!Connect

How long have you been with Ole!Connect and what profession...